Nielsen is out with new data that reinforces an Outside the News Box strategy we first endorsed in 2009.
Nielsen’s SocialGuide first reported the Twitter/TV connection in 2013. at that time It also identified Twitter as one of three statistically significant variables (in addition to prior-year rating and advertising spend) to align with TV ratings.
And, as you might expect, the impact is strongest among younger audiences.
ONB can help you create an impactful social strategy to drive ratings. Contact Griff Potter.