Twitter coming to television in form of series

Twitter coming to television in form of series

CBC News

Twitter is migrating from computer to TV screens.The micro-blogging website will partner with Reveille and Brillstein Entertainment to produce an unscripted television series, a project that was announced Monday with few details.

Based on the website Twitter, content for the show will come from the site’s 140-character “tweets,” updates that answer the perpetual question, “What are you doing?”

Producers call the upcoming series the first to bring the immediacy of Twitter to television.

The show’s contestants are “ordinary people put on the trail of celebrities in a competitive format,” said a joint release from Reveille and Brillstein. The show appears to be a reality-TV series, though no further details were given.

The series concept comes from novelist-screenwriter Amy Ephron, who will act as executive producer, along with Reveille’s Mark Koops and Brillstein’s Jon Liebman.

more at CBC News

Television Still Top Choice For Americans

TV Rules Among Three Screens


Smart TV stations will fill the void from newspaper cutbacks
Smart TV stations will fill the void from newspaper cutbacks

Television remains the screen of choice among Americans, Nielsen said Wednesday.  The TV ratings maker posted its most recent “Three Screen Report,” a quarterly analysis from its Anywhere Anytime Media Measurement initiative–A2/M2. For 1Q09, the 285 million Americans who watched TV did so for an average of 153 hours a month, up 1.2 percent from last year.

A total of 131 million Americans watched online video at home and at work for a combined three hours a month, on average. The total represents a 13 percent jump over the first quarter of 2008. The 13.4 million watching video on a mobile phone–out of 230 million mobile phone subscribers–chalked up an average of 3.5 hours a month, up nearly 5 percent. Time-shifted TV grew more than 37 percent, with 79.5 million people shifting more than eight hours of TV monthly.
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OTNB Story Idea: How are closed car dealers disposing of customer records?

Story Idea: How are closed car dealers disposing of customer records?

See how a station in Denver handled this story which can involve a sensitive station client.

Richard Freeman said he made an astonishing discovery Friday.Freeman said he purchased some auction items from Anderson Kia’s going out of business sale and made a stop at the dealer’s trash bins to throw away some trash before loading them into his vehicle.”When I opened up the Dumpster, I noticed it was plum full of files,” said Freeman.

Freeman said there were 10 trash containers in total brimming with sensitive customer information. There were copies of driver’s licenses, checks, Social Security numbers and bank information.”I was astonished, simply astonished. It just disgusts you,” said Freeman.

Newsroom Twitter Accounts -What you have to say

Lots of good response to my question about using a single newsroom account vs. individual tweets from news people.

Here is a sampling:

ST. LOUIS, MO. – I would agree if stations stick by their talent and the branding of the station. Yes each should have their own. Views like to be connected but be mindful of whom they connect to. At one of my old stations we had a … some how get into our secured newsroom with out escort, a bit scary for everyone.

I think if your working close to the promotion department, you could have a lot of fun with it our FOX affiliate make it work. Posted by George Wise Owner, WiseMedia/WiseVideo,LLC


PHILADELPHIA, PA – Great blog post. I would agree with your reader… I think its both.

Of course, you’ll want to focus your efforts. One master account for your newsroom Twitter account, manned 24/7 by someone, treated not only as a breaking news feed, but also schedule information, some unique or original pieces of news not aired, links to source articles, and of course real human interaction.

As for individual accounts… It’s a combination of who will do the best job, but also who will best represent the station and your brand. Focus on key personalities, those you will market a bit as well, even if just talking about it within your newscasts, etc. It is, in this case, about following a niche area.. Health, Sports, or even just a lead anchor as an interesting person, getting an often unseen peek into that person’s personal, social, or day to day life, and giving them a forum to have actual communication with your viewers.

As I’m sure you know, Twitter is only one form of social media your news staff should be using… blogs, dynamic use of embeddable video, video blogs or web commentary, live streaming and more.  Gil


READING, PA – We’ve opted for each staffer to have her/his own account, if they choose to use Twitter. However, we have a “newsroom” account that tweets headlines and interacts with our followers as our official Twitter presence. Also, we’ve created a separate account that’s used as a way to feed an online feature we call “Newsroom Notebook,” which allows us to post live tweets directly to our main Web page.
Posted by John Boor, Administrative Editor at Reading Eagle Company


High School Journalist Tweeting Soldier’s Murder Trial

UPDATE: A lot has happened since we first brought you this story. Evan’s coverage has been picked up by Huffington Post and The Paducah Sun included him in their coverage of the Steven Green trial.

From Green’s champagne sweater vest he wore on trial Day 1, to sorrow ebbing in the voices of
attorneys, Bright records every detail.

“Some of the attorneys were laughing about me,” Bright said after he learned involved attorneys, and even Green himself, were reading posts on his blog. “They were telling one another not to do anything (inappropriate) because I would put it in my blog.”

Therein lies the surprising and endearing rub with 18-year-old Bright in the mix, reporting from court every day.

In the middle of reporters from the Associated Press, Reuters and Time magazine is skinny, somewhat twitchy 18-year-old Bright, plugging away at journalism’s root functions with wit and thoroughness.

“I’ve learned a lot about how the journalism industry works,” Bright said.

The trial itself hasn’t made him a deer in headlights, although the day Iraqi witnesses testified sticks with him, and Bright said pictures of the victims’ bodies burned into his memory.

Bright is the talk of the local blogging and Twitter communities. Can’t say we were first to mention Evan, but glad everyone is giving him some well deserved credit.

Keep your eye out for a trailblazing young journalist out of Paducah, Kentucky. He has a bright future.

Evan Bright writes for write for his highschool newspaper, The Tilghman Bell
Evan Bright writes for write for his high school newspaper, The Tilghman Bell

Evan Bright, a senior at Paducah Tilghman High School, is a credentialed journalist cover the federal trial of a former U.S. Army soldier accused of raping an Iraqi girl and killing her and her family.

Pfc. Steven Dale Green is the first ex-soldier to be charged as a civilian under a 2000 law that allows U.S. authorities to prosecute former members of the military for crimes overseas.

“I’ll be able to say in forty years ‘I was there'”, said Bright.


Bright’s more extensive blog coverage is surprisingly insightful and engaging.

..a picture of Qassim Hamza Rasheed dead, laying face down on the floor with brain matter scattered in.. multiple places around him… caused several visible and audible grimaces within the crowd, with Green looking down but eyeing the jury. After pictures of all bodies were shown, Green was seen rubbing his eyes/forehead.

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Traditional Video Still Almost 100 Times More Popular Than Online Video

While newspaper struggles are far from over, television appears poised for a turnaround next year.  And this morning, a new sign that television will still be be a force in the marketplace for years to come.

According to the recent Magna Online Video Forecast, online video will continue to grow 36% this year. However, traditional video is still almost 100 times more popular than online video.

The Center for Media Research reports few large advertisers can achieve broad reaching objectives solely by using an online video-only campaign if there are any content preferences involved.

As a point of reference, during 2008 490 billion person-hours of traditional television were consumed according to Nielsen. This equates to 244 times more consumption of professional content video than of online video. Even assuming last year’s growth rate continues through 2012, traditional TV would still account for 98 times more consumption.

2012 Traditional TV “Popularity” Vs. Online Video (Scenarios Assuming 4-Year Compounded Growth Rate of Online Video)
Growth Rate of Online Video Assumption Relative Consumption of Professional Content Video (times as much)














Source: MAGNA. 2008 Growth Rate from Accustream, April 2009

Over the next few years, says the report:

  • TV content, and traditional TV suppliers, will continue to account for the bulk of online video budgets, but as user-generated content sites increasingly supply professional content to their mass audiences, these sites will produce faster rates of growth.
  • Ad networks will continue to serve a valuable niche to the ecosystem, aggregating otherwise unsold (or undersold) inventory in an efficient manner, with cost-effective ways to reach large audiences
  • Traditional print publishers will continue to hold valuable inventory, but few will produce significant volumes of content to capture much market share

Twitter users more likely to read news sites

twitter_logo_125x29Interesting analysis from comScore’s Andrew Lipsman: “When I looked at the percentage of visitors to Twitter. com who also visited the websites of some of the top online news brands and compared it to that of the total U.S. Internet audience, I found a particularly strong level of overlap.

“The average Twitter user was often 2 and 3 times as likely to visit the top online news brands as the average person. For example, while 17 percent of the total U.S. Internet audience visited in March, more than double that percentage (38 percent) of visitors did so.”