TV Viewing Up – Top Media Trends in 2010

Two reports out today offer hope for our business in 2010. They also portend continued change and the clear message that we must manage that change if we are to survive as broadcasters.  Add your thoughts.

Even though Americans are pushing domestic boxoffice revenue to new highs, an increasing number of them are indicating they’d rather save money and watch television.
According to Deloitte’s fourth annual “State of the Media Democracy” report, due out today, 34 percent of Americans cite TV as their favorite medium, up from 27 percent last year. Second through fourth, respectively, were Internet, music and books, all of which are perceived by the average consumer as being less expensive than a night out at the movies.  Rest of this article

This is truly a golden age of anytime, anywhere media. And rather than Americans replacing TV with the Internet or a mobile device, they are just consuming more—often simultaneously. Despite the availability of video content on the Internet, TV viewing is up by about 20% over the last decade, and the average American watches 141 hours of programming each month. Online video consumption stands at more than three hours a month—up from virtually nothing ten years ago. Mobile viewing is growing, too, as devices and connectivity become more widespread. Smartphone usage is climbing and text messaging is through the roof. On average, teens use more than 3,500 text messages a month and adults about 500.

Top Cross Media Trends in 2010:

  1. Convergence is in demand. As American consumers continue to outfit their “home bunkers,” they will invest in the next generation of TV’s that are Internet enabled giving universal access to content across screens combined with the devices in which they’ve already invested, such as HDTVs, DVRs and “over-the-top” systems. And 4G networks make it an all-Internet world.
  2. Second and third screen initiatives grow. More content originally for the TV will be accessed on the Web, long-form video content for mobile phones will expand and efforts to make over-the-top systems will become more compelling for accessing Web content.
  3. Audience fragmentation continues. The increasing variety and sophistication of media options will make it a challenge to keep viewers engaged and receptive. Evolutions to the media universe will need to follow the new laws of increasing portability and increasing content.
  4. New and varied approaches to content are created. New, low-cost models are key (e.g., Jay Leno’s nightly 10 p.m. program on NBC). Low-performing networks will go extinct and free on demand online offerings will need reconsideration.
  5. Multiple distribution opportunities are formed. Deals—including the Comcast/NBC deal—will create new outlets for programming, while studios replace the traditional executive brand builders responsible for a number of distribution channels.

Live, Local mobile DTV- Bring on Live News & Weather

Though most of the solutions available to broadcasters today are either too expensive, or bandwidth hogs, the appetite for Live News and Weather appears high among those already using mobile devices.

According to a new Magid Media Labs study commissioned by the Open Mobile Video Coalition (OMVC), mobile consumers in the U.S. respond enthusiastically to the notion of watching live, local mobile DTV.

When asked what live video they want to see, nearly nine out of ten survey respondents say they are interested in watching live news and weather programming while on the go.
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Enter The Murrow Awards – Now open to Online News Offerings

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RTDNA has been honoring outstanding achievements in electronic journalism with the Edward R. Murrow Awards since 1971. Murrow’s pursuit of excellence in journalism embodies the spirit of the awards that carry his name. Murrow Award recipients demonstrate the excellence that Edward R. Murrow made a standard for the electronic news profession. In 2009, 540 Regional Edward R. Murrow Awards were handed out and of those 540, 79 went on to win National Edward R. Murrow Awards.

Be part of the most prestigious awards program for electronic journalists – enter your best work to win a 2010 Edward R. Murrow Award!

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Getting Your News Delivered by Mobile

Sourced from: Advancing the Story  Posted by Deb Wenger on 12/04/09 •

When I took a spin through the first 200 or so news apps on the Apple Web site earlier this year, WKRG in Mobile, Alabama, was the only local TV station featured. So, why is that? It may be that many local news organizations are not yet trying to capitalize on the mobile audience.

David Rencher, interactive media director for WKRG, a Media General-owned station, thinks that’s a mistake.

“Well,the way I see it is that we can’t just look at ourselves as a TV station,” Rencher said. “We are a content creators and we have to provide that content on whatever platform the user wishes to consume it.”


Looking for help to jumpstart this process in your newsroom. Call or email me.  270-443-3089 or

OTNB IDEA: News directors invite viewers to virtual story discussions

Last week, I alerted you to some of the uses for the new “YouTube Direct”. (Is YouTube Direct Right for your News Organization) Here’s another great idea to engage your customers in a powerful, new, way.

Stations’ Story Meetings Offer ‘Public Option’ By Michael Malone — Broadcasting & Cable, 11/30/2009 2:00:00 AM

While the typical station story meeting has six or eight people present to pitch ideas, WITI Milwaukee might have 60 or 80 at its daily 1:45 confab. That’s because WITI opens up the editorial meeting to the public through live blogging and a live video stream, along with a Web program that allows users to toss in story ideas while commenting on others.