Neilsen Answers Critics of Tweeter Study

They’ve re-run the numbers and Neilsen still is insisting 60% of people who sign up for Twitter abandon the service after a month. That’s the latest from the research company after questions arose concerning the study’s methodology.
The original report did not include people who use Twitter “client” apps rather than using
Continue reading “Neilsen Answers Critics of Tweeter Study”

UPDATE: Nielsen finds majority quit Twitter after only a month.

Update: Steve Safran from Audience Research & Development reports this headline might be misleading. Steve says,

“.. we have found a significant piece of user data is being overlooked – one that will surely skew the overall numbers. On the Nielsen Online Blog, David Martin, Vice President for Primary Research writes that, while Twitter has grown exponentially in the past few months, it’s having a hard time getting people to return to its site within a month. However – this raised a big question. Did Martin including the people who use Twitter via a “Twitter Client,”TwitterFeed, TweetDeck and other mobile apps to post?”
What’s the big deal? According to TweetStats, 40% of the “Top 10 Twitter Apps” are from services other than Twitter. This is the equivalent of measuring YouTube users without measuring those who watch embedded YouTube videos on other sites or mobile phones.”

Read Steve’s entire post.

Here is my previous post.
Very interesting reading from Baltimore Sun TV critic David Zurawik.

Z on TV: Sun critic David Zurawik writes about the business, culture and craziness of television

Media folk are tripping over each other these days to tell their audiences how cool they think Twitter is and how deeply they are into Twitter culture. Maybe so. But here’s a fascinating fact from a new Nielsen survey: Three out of every five users who sign up for Twitter drop out by the second month. That is only a 40 percent retention rate — much lower than that for Facebook and MySpace. It makes you wonder how satisfying users are really finding Twitter.

Or, maybe the question is: How short are the attention spans of some of these users?

Here’s a link to the Nielsen study along with a nice graphic of the steep decline in second-month use:

Chuck Todd’s First 100 Days

During last fall’s presidential election campaign I became a big fan of NBC’s Chuck Todd.

As a local NBC News Director, I got access to a lot of the political backgrounding Todd and the NBC political unit was producing. The information was fascinating, but the unassuming guy behind it all was absolutely engaging.  Here was a guy like me, explaining the race in clear, easy to understand terms. Apparently, I wasn’t the only one to see his potential.

Now,PoliticsDaily points out President Obama isn’t the only one being critiqued on his first 100 days.

PD talked with some Todd fans, AKA: the Chuckolytes, whose borderline obsession with the goateed analyst during the election seems to have carried over as Todd takes on the White House role.

“Last year, (Todd) was ecstatic providing analysis from his comfort zone,” said Paul Chamberlain, 41, who coined the “Chuckolyte” moniker, created the logo at right and launched VivaChuckTodd, one of several web homages to the goateed reporter. “Now he’s been put into this incredibly rigid environment, but I can see him hitting his stride.” (For Todd’s own thoughts on his first 100 days, see “100 Days of Chuck Todd.”)

Elizabeth Cohen, a doctoral student in media studies at Georgia State University, followed ChuckToddsGoate on Twitter during the campaign season and shared Chamberlain’s initial mixed feelings about Todd’s move to the White House. “Maybe I didn’t like thinking of Chuck as a reporter, since I thought of him more as a professor.”

Cohen has made the switch, too, and now watches Robert Gibbs’ press briefings in hopes of a Chuck Todd sighting. “I didn’t pay attention to White House correspondents before him, but now I watch the briefings and wait for Chuck to get called on.”

Report: Fox News Stands Out as “Too Critical” of Obama

The Pew Research Center for the People & the Press is out with a report sure to raise hackles in some quarters.

508-1In it’s  regular monthly poll on politics and major policy issues, the center reports that when Americans are asked to assess television news coverage of Barack Obama, Fox News Channel stands out from other networks for being too critical of the president.

Nearly three-in-ten (29%) select Fox when asked which of six broadcast and cable news networks have been too critical of the new Democratic president, a far greater share than any other network, said Pew.

In contrast, no one TV network is singled out for being too easy on Obama.

Each of five networks (CNN, MSNBC, NBC, ABC and CBS) was named by about one in six respondents in this regard.

Again, the Fox News Network stands apart – just 5% named Fox as being too easy on the president.
Continue reading “Report: Fox News Stands Out as “Too Critical” of Obama”

Online Video: Getting Started

Getting started with online video

Most newsrooms understand that they need to include video in their online offerings. If they haven’t started doing it yet, they’re behind the curve. But what’s the best service to use for posting video if you’re not going to host it yourself?

YouTube is certainly the most popular option, with more than 5 billion online videos. According to Nielsen Online, 89 million people use the service in the U.S. alone.  It’s free and easy to use, but it’s not the only way to go.

Where to begin? Start by reading Jackie Hai’s brief review of YouTube and two alternatives–Vimeo and Blip–at Save the Media.  She also covers options for streaming live Webcasts–Mogulus and UStream. As Hai puts it, the decision on which one to use “depends on what style of video journalism you’re going for.”

Advice For The One Man Band – er, Multiplatform Journalist!

One Man Band Reporter Steve Mort offers practical advice for solo reporters
One Man Band Reporter Steve Mort offers practical advice for solo reporters

One of the hottest topics at this week’s Radio-Television News Directors Association convention in Las Vegas is the move toward Multi-platform reporting. While much of the talk in Vegas is preparing journalists for this new reality, Steve Mort is talking practical advice and technique on his new blog, The One Man Band Reporter.

Mort is a journalist, producer, videographer and editor based in Orlando. Among Steve’s pearls, “Shooting a standup is an art in of itself. But shooting your own standup, ie., trying to be in front of and behind the camera at the same time, is challenging. The key is to get the basics right so it doesn’t look/sound woeful – and check the results before packing up and leaving the location.”


Many conference attendees are blogging and tweeting the sessions. Mizzou’s Jen Reeves is bullish on what Facebook offers journalists.

“Facebook is savvy with its product pages. Not only does it give you the opportunity to promote your newsroom’s brand, you can get creative, promote and track the activity on your page.  What’s even better, Facebook has written up how to do it. It’s very smart”, says Reeves in her blog, Jen Reeves – New Media Mind.


News Directors are learning about Twitter for Journalists.   Even panelists have been caught while presenting!


Turnout among News Directors is down this year, but enthusiastic students are filling the void.
Steve Safran noted,

“At the Monday morning session, “Moving Content Across Platforms,” the room was packed – standing room only – and the face of the room was, well, young. I know we often write “I hate to generalize,” but the generalization is apt. The young journalists are investing in themselves. There are far fewer media managers here.”

Hope to post links to some of the presentations, powerpoints, and videos as the week goes on.  Stay tuned!

More Twitter Dictionary

So many of you loved my posts on Twitter Definitions, I wanted you to see this even bigger collection. Griff

Twictionary: The Dictionary for Twitter!

A repository for the meanings and manglings of words and language on Twitter

Anyone May Contribute an entry, or suggest with Quick Submit

See right sidebar for more info

Please follow for news and updates or Direct Message for help.

Term Definition Who Coined it?

(Please link to tweet)

Who Defined It
(Link @twiiterName)
140ism A miscommunication in 140 characters or fewer. Often when 140 characters were not enough. @brianglanz @brianglanz
Attwaction A crush (intellectual or physical) on a fellow twitterer. @Twaitting @Twaitting
Attwacker Someone that verbally assaults someone on Twitter.  A.K.A., a Twamer (one who flames someone) @paradoxadguy @ParadoxAdGuy
Atwention A condition of readiness or availability through direct communication on Twitter. @paradoxadguy @ParadoxAdGuy
Bacontwits A twitter message involving everyone’s favorite cut of meat…bacon. BaconTwits
BackTwound A custom Twitter Background for business or personal use. @BackTwounds @BackTwounds
Celebritweet A celebrity who uses Twitter. @calliekimball @wordspy
Chirpes A Canarial Disease for which there is no known Tweetment TeresitaMercado
Chirpologist A subspecialty of Featherology dealing specifically with the diagnosis, care and tweetment of Chirpes @mmlinke1 @mmlinke1