Pew Study: News Appetite Grows, With Local TV Topping Diet
People Spend Up To 70 Minutes With News Per Day, Most Via Traditional Outlets
John Eggerton — Multichannel News, 9/12/2010 4:00:00 PM
There remains a growing appetite for news to match the increase in places to get it, with local TV news
continuing to command the lion’s share of attention.
In fact, the decline and fall of traditional outlets may be overrated given that there are indications online and other alternatives are, for the most part, being added to the menu, rather than replacing more traditional news diets, and are more than making up for what are billed as “modest” declines in audiences for traditional platforms.
Those are among the key takeaways from the just-released Pew Research Center for its “People & the Press”
biennial report on media consumption.
Respondents indicated that they spend 57 minutes a day with TV, radio and newspaper news, and an additional 13 minutes with online news.
“Instead of replacing traditional news platforms, Americans are increasingly integrating new technologies into their news consumption habits,” according to the study.
More than a third (36%) of Americans said they got news from both digital and traditional sources yesterday, just shy of the number reliant solely on traditional sources (39%). Only 9% of Americans received news through the internet and mobile technology without also using traditional sources.