From: Silicon Valley Insider
Apparently there’s some confusion within NBC as to what time it is elsewhere in the world (check out those clocks). Perhaps they could enlist the help of some of their bureaus to figure it out?
A screen-shot from Wednesday’s Nightly News:
Screenshot: Scott Kurnit
The switch to digital broadcasting and the sagging economy, may present local broadcasters their greatest opportunity in 40 years to increase market share. Digital broadcasting has effectively tripled the amount of programming content that they can provide, during a time when consumers are looking for ways to save every penny. The only question is, will they capitalize on it?
To be effective, a new mind-set and spirit of coopitition (cooperative-competition) among local broadcasters will be required. Instead of competing head-to-head for all viewers, they will have to work together to provide a variety of programming choices that will diminish the value of subscription offerings. Sure local broadcast news departments will still compete against each other, the networks will still vie for primetime viewers and they will have to be careful not to diminish or compete directly with their own primary offerings. This still leaves a lot of room to entice viewers away from “pay” TV to “free” TV. It most likely will require cooperation from the local broadcasters affiliated networks to provide what is currently “subscription only” content on a re-run or time shifted basis. Some broadcasters are already airing some pre-packaged content like RTN and This, which is better than nothing, but I don’t think that this type of programming alone will be enough for people to give up their subscriptions. The biggest reasons for maintaining subscription services, is the availability of sports, conservative news and documentary programming. All of which are readily available through affiliated networks and independent sources.
Remember, Local broadcasters have two distinct advantages that subscription services never will. They are free, and can target their content to their local demographics. You don’t have to provide content that necessarily beats that of subscription television, you just need to provide a wide enough variety of targeted content to make the additional offerings of subscription services, not worth their cost. Every household that switches from pay service to free broadcast service eliminates up to 200 channels of competition for those viewers, increasing the value of broadcast advertising time.
Local broadcasters also need to start cross promoting their own sub-channels and reminding viewers that what they are watching is available in digital clarity without a monthly subscription.
“The traditional TV industry — cable companies, networks, and broadcasters — is where the newspaper industry was about five years ago: in denial.”
— From Henry Blodget’s column in Silicon Alley Insider, “Sorry, There’s No Way To Save The TV Business.” If you work in TV, you’ll likely disagree with his grim assessment, but Blodget makes some thought-provoking points about video distribution.
“It was a dark and stormy night — in a place that is home to the world’s worst thunderstorms,” he said. O’Brien noted that the Airbus A330 had a good record and “the crew had ‘Sully-esque’ seasoning.”
But O’Brien wasn’t reporting for CNN, which dumped him in December. He was posting on True/Slant, a Web site that is mapping a new relationship between journalists, readers and advertisers. In fact, O’Brien has already contacted such aerospace companies as Boeing and Lockheed Martin to sponsor his work at another site, and plans to do so for True/Slant.
Howard Kurtz at the Washington Post writes on how True/Slant is breaking down the wall between sponsors and journalism. The site may even feature pages produced by sponsors.
Lewis Dvorkin, founder of the site, which officially launches today after a trial run, makes no apologies for throwing out the old model. “It’s tailored for the entrepreneurial journalist,” he says. “We’re enabling and empowering journalists to develop their own brand.”
Now It’s Official: Morning Joe “Brewed By Starbucks”
For more than a year, TVNewser readers have wondered whether the Starbucks coffee seen on the Morning Joe set was part of some product placement deal. The answer was always “no” — until today. The show and the the coffee company have formed a “marketing relationship,” in a deal estimated at more than $10 million.