Originally posted at mondaynote.com. Over the next twelve months, the media industry is likely to be split between those who master the Facebook system and those who don’t. A decade or so ago, for a print publication, going on the internet was seen as the best way to rejuvenate its audience; today, as web news audiences reach a plateau, Facebook is viewed as the most potent traffic booster.
If you are looking for the ultimate cyber black hole, point your browser toward Facebook. Beyond the 500 million users milestone, even more significant gravitational pull await the media industry. Here are facts to keep in mind.