State of the Mobile Web

Browser Browser maker Opera has released its latest ‘State of the Mobile Web’ report this morning, claiming that there was a huge surge in mobile web usage past September, reports

Last month, more than 35.6 million people used Opera Mini (which is now serving over 500 million pageviews per day on average on a wide range of mobile devices), up 11.5% compared to August 2009 and more than 150% compared to September 2008. The Norway software developer also claims more than 2 petabytes of data is now processed by its servers on a monthly basis. That’d be 2,000 terabytes.

Data traffic through Opera’s mobile browser — which compresses up to 90% of the data to save network bandwidth – rose 8.7% in September compared to August, the company said. In total, it gained about 4 million new Opera Mini users in that same period of time.

Opera also said users in the top 10 countries (Russia, Indonesia, India, China, Ukraine, South Africa, United States, United Kingdom, Poland and Vietnam) save up to $672 million USD per month, or over $8.1 billion USD per year, thanks to the compression rate of 90% and the subsequent savings in mobile data charges from users’ operators.

To calculate these numbers, which I question, Opera looked at the top operators in each country, determined how much they typically charge per MB of browsing, and averaged those figures together. The average cost of browsing in each country was then multiplied by the amount of traffic generated in each country, and the resulting totals were summed and compared to the totals for uncompressed data traffic. The big caveat: Opera’s survey only reflects metered rates (cost per MB) and not flat-rate subscription options, which skews the numbers in their favor.

The fact that mobile web usage continues to surge is hardly surprising, but Opera’s monthly reports reflect the rate of increase quite nicely on a monthly basis. Here’s a graph that shows the evolution as measured by data consumption:

Hume Defends Fox Video

Asks How CNN, Others ‘Like Being Patted on the Head’ by White House-

From Mcnorman’s Weblog

Newsbusters: On the Oct. 19 broadcast of Fox News Channel’s “Special Report with Bret Baier,” Hume gave his best effort to rationalize why White House Chief of Staff Rahm Emanuel and Obama Senior Advisor David Axelrod used two Sunday morning news show appearances to beat up on the highly rated news channel. According to Hume, it was because they disapproved of the stories his channel broke over the last few months.


humemore about “Hume Defends Fox Video“, posted with vodpod

TV’s role in balloon boy story

TV’s role in balloon boy story (0)

10/20/09 •
The runaway balloon that didn’t have a six-year-old inside was one of those made for television stories, all right. TV newsrooms didn’t know just how manufactured the story apparently was until it was all over. Were they snookered? Sure, along with everyone else.
It’s easy to say now that the cable news networks went overboard with […]

The Social Media Marketing Test

Ouch! Graeme Newell has again delivered a much-needed jab to the midsection.  If you contribute to your station’s social media efforts, at any level, you need to read Graeme’s new blog post The Social Media Marketing Test.  He points out what I’ve been telling partners and clients for months: Social Media is not a new promotion or ad platform. It is a relationship and all the rules of relationships apply.  Give freely, don’t dominate the conversation, Listen to what is being said back,  don’t rush the conversation.

outside the boxNewell writes: I often think that social media marketing has become an oxymoron.  Why?  Because so many companies try to gain entry into this new medium using the outdated tactics of traditional marketing.  Do you have a measurable goal for social media that goes beyond the mass-marketing mindset of “get more followers and make more sales?”

I have seen so many social media campaigns go wildly off course when they are executed using this Madison Avenue mindset.  Social media is not just another form of advertising.  We treat it like a monologue, when it is actually a dialogue.  Social media really is a new form of communication, not just another medium to be included in a traditional marketing plan.

For those of us who grew up in the traditional advertising world, we just can’t help ourselves.   We know that social media is two-way personal interaction, but we still tend to fall back to practiced one-way communication.  In the old ad world, copy space was scarce, and messages were short with succinct calls to action.  It was a world guided by the need to quickly bang the drum and get attention.

The true power of social media is its ability to persuade by socializing, not advertising.  It has a longer selling cycle. This more leisurely pace often chafes the hurried corporate agenda.  Impatience is its most beguiling temptation and most ruinous attribute.  Social media does not tolerate commercial exploitation and over-the-top selling. Yet, a casual read through many company social media pages quickly reveals a disingenuous, transparent selling agenda.  No one wants to be friends with a salesman working a crowd.

Successful social media campaigns have a deeper purpose and are all about human interaction.  Zappos uses it to showcase great customer service.  Ford & Molson use it put a human face on an impersonal company brand.  Dell uses it to battle a perception of bad customers service.

Put your social media posts to the test.  Evaluate your fan page.  These telltale signs show customers they are a sales mark to be harvested, not a friend to be wooed.

Take the Social Media Marketing Test