Study Reveals Good News About State of Local TV

Study Reveals Good News About State of Local TV  

By Andrew Gauthier in MediaBistro on March 16, 2011 5:39 PM

The Project For Excellence in Journalism (PEJ) has released a thorough report on how local TV performed in 2010 and, for a change, it’s filled with plenty of good news. Revenue was up, audience declines slowed (chart above), and, according to the report, local stations “remain Americans’ No.1 television news choice.”

Here are some key findings:

  • Audience: While local TV viewership has declined in the past several years, the audience numbers remained nearly flat in 2010.
  • Revenue: Local TV stations saw a 17% increase in ad revenue.
  • Retrans: The fees brought in from carriage agreements is projected to have topped $1 billion.
  • News programming: The average number of hours of local news programming that stations provide continues to increase.
  • Independent stations: News viewership for non-affiliate stations was up 35%.

[Full report here]

TV Still Wins the Hyper-local Customer: Study Shows

Jason Klein in AdAge reports that many players in the content business are building new websites to provide “hyperlocal”

Despite all the furious activity in hyperlocal media, heavy consumers of local news still turn to local TV news most often, according to a new Nielsen study commissioned by the Newspaper National Network. Local community news sites like Patch, EveryBlock.com and Outside.in are gaining ground.

They’re already used weekly by 38% of “localists,” which the study defined as people regularly consuming content in at least four areas of local news: community events, community news, local government, local business, shopping, finance, sports and real estate.

But 91% of localists watch local TV news at least once a week, the study found, followed by print newspapers, which get at least weekly perusal by 80% of 1,000 localists surveyed; local radio stations, which get 79%; local newspaper websites at 61%; and local TV station websites at 59%. 

Read Complete article at AdAge.com