Steve Safran, with MediaReInvent, is out with this important weather reminder:
With the onset of hurricane season, and the first significant storm threat we’ve faced this year, it’s important that you’re ready for the emergency. I don’t mean having plenty of supplies on hand or having lots of meetings. I mean for your web presence — especially that front page of yours. In a big, breaking news emergency, you have to change it.
During the California wildfires in October 2007, KFMB did an outstanding job altering its website to give exclusive coverage to the fires.