..one of my favorite rites of fall, Beloit College’s Mindset List. Before school starts each September, Beloit Professor Tom McBride along with the college’s former Public Affairs Director Ron Nief trot out a list of social and experiential realities that have shaped the lives of incoming college freshmen. The list is meant to give educators insights into the mindset of their students so there can be more productive classroom learning and dialogue. The list is not only instructive for college professors, it’s also useful for businesses, advertisers, marketing executives, and yes, even news organizations.
Have you ever watched a television news story or read something in print or online and wondered afterwards what on earth it was about? It happens all too often when stories have no focus. Reporters who spend much of their day collecting information, pictures and sound seem to feel obliged to cram as much as they possibly can into their minute-thirty or less. The end result can be fuzzy at best, and at worst, almost incomprehensible.
Try these suggestions from NewsLab for finding a focus for your stories as you’re reporting, and before you start to write. If they help, please let us know.
Yes, we can watch TV and use the internet at the same time. This news will chagrine my wife who used to challenge my ability to read the newspaper while watching TV. For the rest of us, this is a largely untapped opportunity.
The evidence: The Nielsen Company’s latest Three Screen Report.
Between the 3rd and 4th quarters of 2009, “simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35% from the previous quarter. Nearly 60% of TV viewers now use the Internet once a month while also watching TV”, according to Nielsen.
“The rise in simultaneous use of the web and TV gives the viewer a unique on-screen and off-screen relationship with TV programming,” said Nielsen Company media product leader Matt O’Grady. “The initial fear was that Internet and mobile video and entertainment would slowly cannibalize traditional TV viewing, but the steady trend of increased TV viewership alongside expanded simultaneous usage argues something quite different.”
|Persons 2+ Watching TV and Using the Internet Simultaneously At Least Once Per Month At Home|
|Dec 2009||June 2009||Dec 2008||% Diff Yr to Yr|
|% of Persons Using TV/Internet Simultaneously||59.0%||56.9%||57.5%||2.7%|
|Estimated Number of Persons Using TV/Internet Simultaneously (000)||134,056||128,047||128,167||4.6%|
|Time Spent Simultaneously Using TV/Internet Per Person in Hours:Minutes||3:30||2:39||2:36||34.5%|
|Average % of TV time Panelists spent also using the Internet||3.1%||2.7%||2.4%||29.7%|
|Average % of Internet time Panelists spent also using TV||34.0%||27.9%||29.9%||13.9%|
|Source: The Nielsen Company|
So, Mrs. Potter, and anyone else can read the entire report here.
You’ve got to wonder who the 8% of Americans are who don’t use multiple news platforms on a typical day. 92% of us are “multi-platformers” according to Pew Internet & American Life’s latest survey, “Understanding the Participatory News Consumer.”
The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone. The overwhelming majority of Americans (92%) use multiple platforms to get news on a typical day, including national TV, local TV, the internet, local newspapers, radio, and national newspapers.
Some 46% of Americans say they get news from four to six media platforms on a typical day. Just 7% get their news from a single media platform on a typical day. The internet is at the center of the story of how people’s relationship to news is changing. Six in ten Americans (59%) get news from a combination of online and offline sources on a typical day, and the internet is now the third most popular news platform, behind local television news and national television news.
The process Americans use to get news is based on foraging and opportunism. They seem to access news when the spirit moves them or they have a chance to check up on headlines. At the same time, gathering the news is not entirely an open-ended exploration for consumers, even online where there are limitless possibilities for exploring news. While online, most people say they use between two and five online news sources and 65% say they do not have a single favorite website for news. Some 21% say they routinely rely on just one site for their news and information. From: Pew Internet & American Life’s latest survey, “Understanding the Participatory News Consumer.”
EDS. NOTE: According to an internal communication with employees, AOL (AOL) plans to expand Patch, its network of local news blogs, from 30 sites to “hundreds,” by the end of 2010.
The goal: “To be leaders in one of the most promising ‘white spaces’ on the Internet.”
Silicon Valley Insider’s Nicholas Carlson profiles the next generation of editors who will run local new blogs as the company ramps up its “hyper-local efforts”.
As far as we can tell, CEO Tim Armstrong’s plan to turn AOL into a next generation media company involves three editorial groups:
A massive group of 10,000+ freelancers who are assigned stories through Seed.com.
A mix of fulltime bloggers and high-profile old media types who will assign those stories and write for 100+ branded blogs.
Hundreds of “Patch” editors who will run local news blogs to keep tabs on small suburban communities.
It’s this last group of Patch editors that interests many of us the most. Two reasons:
These are those journalists who, by themselves, will try to replace the role newspapers played in local communities.
We’re all excited to see how AOL will earn enough money through local advertising to actually pay fulltime journalists.
AOL is hungrily hiring more Patch editors every day. But right now, there are just 20. They are mostly fresh-faced recent college graduates with little or no experience. A few are long-time newspaper vets.
Two reports out today offer hope for our business in 2010. They also portend continued change and the clear message that we must manage that change if we are to survive as broadcasters. Add your thoughts.
Even though Americans are pushing domestic boxoffice revenue to new highs, an increasing number of them are indicating they’d rather save money and watch television.
According to Deloitte’s fourth annual “State of the Media Democracy” report, due out today, 34 percent of Americans cite TV as their favorite medium, up from 27 percent last year. Second through fourth, respectively, were Internet, music and books, all of which are perceived by the average consumer as being less expensive than a night out at the movies. Rest of this article
This is truly a golden age of anytime, anywhere media. And rather than Americans replacing TV with the Internet or a mobile device, they are just consuming more—often simultaneously. Despite the availability of video content on the Internet, TV viewing is up by about 20% over the last decade, and the average American watches 141 hours of programming each month. Online video consumption stands at more than three hours a month—up from virtually nothing ten years ago. Mobile viewing is growing, too, as devices and connectivity become more widespread. Smartphone usage is climbing and text messaging is through the roof. On average, teens use more than 3,500 text messages a month and adults about 500.
Top Cross Media Trends in 2010:
- Convergence is in demand. As American consumers continue to outfit their “home bunkers,” they will invest in the next generation of TV’s that are Internet enabled giving universal access to content across screens combined with the devices in which they’ve already invested, such as HDTVs, DVRs and “over-the-top” systems. And 4G networks make it an all-Internet world.
- Second and third screen initiatives grow. More content originally for the TV will be accessed on the Web, long-form video content for mobile phones will expand and efforts to make over-the-top systems will become more compelling for accessing Web content.
- Audience fragmentation continues. The increasing variety and sophistication of media options will make it a challenge to keep viewers engaged and receptive. Evolutions to the media universe will need to follow the new laws of increasing portability and increasing content.
- New and varied approaches to content are created. New, low-cost models are key (e.g., Jay Leno’s nightly 10 p.m. program on NBC). Low-performing networks will go extinct and free on demand online offerings will need reconsideration.
- Multiple distribution opportunities are formed. Deals—including the Comcast/NBC deal—will create new outlets for programming, while studios replace the traditional executive brand builders responsible for a number of distribution channels.
Last week, I alerted you to some of the uses for the new “YouTube Direct”. (Is YouTube Direct Right for your News Organization) Here’s another great idea to engage your customers in a powerful, new, way.
Stations’ Story Meetings Offer ‘Public Option’ By Michael Malone — Broadcasting & Cable, 11/30/2009 2:00:00 AM
While the typical station story meeting has six or eight people present to pitch ideas, WITI Milwaukee might have 60 or 80 at its daily 1:45 confab. That’s because WITI opens up the editorial meeting to the public through live blogging and a live video stream, along with a Web program that allows users to toss in story ideas while commenting on others.