Discovered that “hyperlocal” is a lot of work and is adding very little to the bottom line?
New data from Forrester Research suggests we may need to re-think our basic assumptions about hyperlocal. To start with, Forrester data shows that more consumers care about what’s happening in their country than what’s happening in their neighborhood.
In addition, there’s a disconnect between the sources consumers rely on for local news and information versus those they rely on for business listings.
This is a huge problem for local TV stations and newspapers, which bear the cost of content production without reaping the benefit of classified ad sales.
Continue reading “OTNB Idea: Making Hyperlocal Work for Your Newsroom?”