TV Still Wins the Hyper-local Customer: Study Shows

Jason Klein in AdAge reports that many players in the content business are building new websites to provide “hyperlocal”

Despite all the furious activity in hyperlocal media, heavy consumers of local news still turn to local TV news most often, according to a new Nielsen study commissioned by the Newspaper National Network. Local community news sites like Patch, and are gaining ground.

They’re already used weekly by 38% of “localists,” which the study defined as people regularly consuming content in at least four areas of local news: community events, community news, local government, local business, shopping, finance, sports and real estate.

But 91% of localists watch local TV news at least once a week, the study found, followed by print newspapers, which get at least weekly perusal by 80% of 1,000 localists surveyed; local radio stations, which get 79%; local newspaper websites at 61%; and local TV station websites at 59%. 

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2010 Regional Edward R. Murrow Award Winners

Repost from RTDNA:
2010 Regional Edward R. Murrow Award Winners

The Radio Television Digital News Association has been honoring outstanding achievements in electronic journalism with the Edward R. Murrow Awards since 1971. Murrow’s pursuit of excellence in journalism embodies the spirit of the awards that carry his name. Murrow Award recipients demonstrate the spirit of excellence that Edward R. Murrow made a standard for the broadcast news profession.

Listed below are the 2010 RTDNA Regional Murrow Award recipients, organized by region. Please note, if you don’t see a category/winner listed below, there were no entries in that category or the judges deemed no winner in that category.

Alaska, Idaho, Montana, Oregon, Washington

California, Guam, Hawaii, Nevada

Arizona, Colorado, New Mexico, Utah, Wyoming

Minnesota, North Dakota, South Dakota, Wisconsin

Iowa, Kansas, Missouri, Nebraska

Oklahoma, Texas

Illinois, Indiana, Michigan, Ohio

Kentucky, North Carolina, South Carolina, Tennessee, West Virginia

Alabama, Arkansas, Louisiana, Mississippi

Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont

New Jersey, New York, Pennsylvania

Delaware, District of Columbia, Maryland, Virginia

Florida, Georgia, Puerto Rico, Virgin Islands


The deadline for the Edward R. Murrow Awards has been extended until February 15th!

 Just got word on this:

You have until Monday, February 15th to enter the Edward R. Murrow Awards. The late fees have been waived.  Be part of the most prestigious awards program for electronic journalists – enter your best work to win a 2010 Edward R. Murrow Award.  

Please use the links at the bottom of this message to familiarize yourself with the process and enter the Murrows by February 15th. 
–Online News Organizations are now welcome to enter any of the categories. This means that audio and video that appeared exclusively online is eligible to win in each of the categories. Entrants will be identified as Small Market Radio Station, Large Market Radio Station, Radio Network/Syndication Service/Program, Small Market Television Station, Large Market Television Station, Television Network/Syndication Service/Program and Online News Organization.  Click here for specifics on each of these designations.

–All entries must be submitted online. All accompanying media must be uploaded. DVDs/CDs will not be accepted. If the accompanying media can be found online, links to that media can be provided for judging. However, that media is subject to the same entry requirements as if it were uploaded –i.e. if the entry media provided goes over the time limit, the entry will be disqualified.  For specifics on each category,  click here and then click on the specific category you’re interested in.  For technical requirements for upload, click here .  Please note they have changed since last year’s contest.

–Upon completion, instructions to upload your entries will be emailed to the address on file of the person entering. If technical assistance is needed, you’ll be able to submit a trouble ticket to deal with technical personnel directly.

–Time limits for some categories have changed. All the time limits will be on each of the individual category pages below or, for all the specifics for each award in one document, click here .

The deadline for entries is February 15, 2010.  The late fees have been waived.  Entries received after February 15, 2010 will not be accepted.  

–Not sure what a Murrow Award winner entry looks like?  Want an idea of what the judges look for when they judge the Murrow Awards?  Check out 2009 winners here.  


Television Still Top Choice For Americans

TV Rules Among Three Screens


Smart TV stations will fill the void from newspaper cutbacks
Smart TV stations will fill the void from newspaper cutbacks

Television remains the screen of choice among Americans, Nielsen said Wednesday.  The TV ratings maker posted its most recent “Three Screen Report,” a quarterly analysis from its Anywhere Anytime Media Measurement initiative–A2/M2. For 1Q09, the 285 million Americans who watched TV did so for an average of 153 hours a month, up 1.2 percent from last year.

A total of 131 million Americans watched online video at home and at work for a combined three hours a month, on average. The total represents a 13 percent jump over the first quarter of 2008. The 13.4 million watching video on a mobile phone–out of 230 million mobile phone subscribers–chalked up an average of 3.5 hours a month, up nearly 5 percent. Time-shifted TV grew more than 37 percent, with 79.5 million people shifting more than eight hours of TV monthly.
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TV Vs. New Media – TV Still Wins

TV Still Beats All other media for # hours watched.
TV Still Beats All other media for # hours watched.

I’ve been saying it. Television still can deliver emotion better than any other media.
New business models are needed, but the answer lies in creative and innovative content. That can’t be outsourced like other business functions.
So the headline in MEDIAWEEK came a no surprise. New Devices Impactful, But TV Still Rules.
Katy Bachman writes: The new media revolution may be coming, but it hasn’t quite taken over yet. For all the fuss over the plethora of digital media devices, the TV screen is still by far the most popular media source for all consumers, both young and old, according to a landmark study commissioned by Nielsen-backed Council for Research Excellence.

The CRE study reports, consumers, on average,  spend:

67%  of their media time with TV (including DVRs, DVDs and games

About 2 minutes a day watching video via the Internet

A fraction of a minute watching mobile video.

Even among 18-24-year-olds, the average amount of time spent watching live TV (209.9 minutes) surpassed the total amount of computer screen time (169.5 minutes).

Glimmer of Hope

“Increasingly our clients are frightened by the onset of the DVR. There’s been talk that the 30-second spot is dead and that young people don’t watch TV anymore,” said Shari Anne Brill, chair of CRE’s media consumption and engagement committee and senior vp, director of programming for Carat told Bachman. “We wanted to verify or dispel those myths.”

Continue reading “TV Vs. New Media – TV Still Wins”

At A TV Screen Near You: Facebook And Twitter by Mike Bloxham

Reposted from MEDIAPOST.COM Mike Bloxham is director of insight and research at the Center for Media Design, Ball State University. (

How will Facebook & Twitter will manifest themselves on TV post-digital transition?
How will Facebook & Twitter will manifest themselves on TV post-digital transition?

A number of people outside the media industries have told me recently of the noticeable increase in the number of old friends from high school or college who have connected with them on Facebook and the like in recent times.

These people are typically in the 40+ age group and — for the most part — are pleased to be enjoying the renewed contact with old acquaintances, even though many simultaneously express surprise at what they perceive to be a relatively sudden surge in new Friend requests.

“Where have these people come from?” “Why are they contacting me now?” and “Are they new to Facebook?” — all these questions are typically part of the conversation.

A smaller number of people have also said similar things about Twitter. So what’s going on here? Are more of us old folks getting actively engaged in the social networking thing? There’s no doubt that the Facebook user base is expanding rapidly — and apparently the fastest growth is occurring among those who are over 30.

Recently released stats from (stats based solely on U.S., browser-based use of the sites) show huge levels of use for Facebook in January, with around 68.5 million unique visitors delivering almost 1.2 billion unique visits (for the first time I believe, ranking the site above Myspace by 10 million unique visitors in the month).

In a distant third comes Twitter, with just shy of 6 million unique visitors and just over 54 million unique visits. Complete acknowledge that since its stats don’t take into account use of widgets and third-party apps to access the sites, the likes of Twitter will be somewhat under-reported in terms of total use.
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OTNB Idea: Making Hyperlocal Work for Your Newsroom?

Discovered that “hyperlocal” is a lot of work and is adding very little to the bottom line?

New data from Forrester Research suggests we may need to re-think our basic assumptions about hyperlocal. To start with, Forrester data shows that more consumers care about what’s happening in their country than what’s happening in their neighborhood.

In addition, there’s a disconnect between the sources consumers rely on for local news and information versus those they rely on for business listings.
This is a huge problem for local TV stations and newspapers, which bear the cost of content production without reaping the benefit of classified ad sales.
Continue reading “OTNB Idea: Making Hyperlocal Work for Your Newsroom?”

iPhone News App Gaining Traction

Despite complaints about the price, and the general belief our customers don’t want to pay for news, WRAL-TV has a hit on their hands with its new iPhone app, according to Broadcasting & Cable Magazine.

WRAL Gains Traction With iPhone Users
Local station’s effort enters top 10 news apps
By Glen Dickson — Broadcasting & Cable, 1/23/2009 5:10:00 AM MT

An iPhone software application created by WRAL, the CBS affiliate and Capitol Broadcasting station in Raleigh, N.C., is proving popular with iPhone users and has already broken Apple’s list of top 10 free news “apps,” entering at No. 9, just three weeks after it was introduced.

The WRAL app was developed by News Over Wireless, Capitol’s mobile content business. News Over Wireless has been delivering news updates, weather alerts and other local broadcast content to conventional cellphones for several years for WRAL and a number of other stations nationally, including ones owned by CBS, Gannett and Meredith, on both an ad-supported and subscription basis. News Over Wireless and Capitol have also been involved in early field trials of broadcasters’ proposed mobile DTV system, which would deliver live TV to mobile phone users.
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Outside the News Box: It Can Get Messy UPDATE

New York Times now on CNN/Kathy Griffin New Years Eve. Brian Stetler writes:
Acting not unlike many New Year’s Eve partygoers who pushed the revelry a little too far, CNN woke up on Jan. 1 with a tinge of regret. The comedian Kathy Griffin with Anderson Cooper on CNN’s New Year’s Eve show. Her vulgarity was cut from rebroadcasts.
Not that it was not worth it. CNN got the buzz it was seeking. Resembling MTV more than a cable news network, CNN’s two-hour live countdown included eyebrow-raising performances by the band Lynyrd Skynyrd, whose lead singer displayed a Confederate flag, and by the rapper Lil Wayne, whose backup dancer put on a risqué pole-dancing show.