Despite complaints about the price, and the general belief our customers don’t want to pay for news, WRAL-TV has a hit on their hands with its new iPhone app, according to Broadcasting & Cable Magazine.
WRAL Gains Traction With iPhone Users
Local station’s effort enters top 10 news apps
By Glen Dickson — Broadcasting & Cable, 1/23/2009 5:10:00 AM MT
An iPhone software application created by WRAL, the CBS affiliate and Capitol Broadcasting station in Raleigh, N.C., is proving popular with iPhone users and has already broken Apple’s list of top 10 free news “apps,” entering at No. 9, just three weeks after it was introduced.
The WRAL app was developed by News Over Wireless, Capitol’s mobile content business. News Over Wireless has been delivering news updates, weather alerts and other local broadcast content to conventional cellphones for several years for WRAL and a number of other stations nationally, including ones owned by CBS, Gannett and Meredith, on both an ad-supported and subscription basis. News Over Wireless and Capitol have also been involved in early field trials of broadcasters’ proposed mobile DTV system, which would deliver live TV to mobile phone users.
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