Emmy Awards Show Great Work Still Being Done


Always good to honor the great work still being done in our industry. The National Academy of Television Arts & Sciences presented its 32nd annual News & Documentary Emmy Awards Monday night.  TVNEWSER reports: CBS News dominated its competition, pulling home 10 awards–the most for a network news division in a decade. In addition, former CNN host Larry King received a lifetime achievement Emmy (pictured right with Brian Williams and NATAS chairman Malachy Wienges).

National Geographic Channel was next with seven awards, followed by PBS with six awards and Discovery Channel with three awards. CNN, NBC News and the New York Times all tied with two awards each, with BBC America, MSNBC, HDNet HBO, the Los Angeles Times, CNBC, NPR and Smithsonian Channel each landing one Emmy.

See the Entire Winners List Here.


Top 10 Broadcast Media Websites – October 2009

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.

MSNBC on “Starbucks” Deal

Yesterday, I shared the produce placement deal finally acknowledged by MSNBC and STARBUCKS.

Here is more on the deal:

“The world is just different,” said MSNBC’s Phil Griffin. “The rules of 10, 15, 20 years ago just don’t apply. You can’t live by them. You’ve got to be creative.”

Griffin noted that Scarborough’s partner, Mika Brzezinski, asked Starbucks Chairman Howard Schultz on Monday’s show about the high number of calories in a Starbucks Frappucino.

“It doesn’t do Starbucks or us any good to put our head in the sand,” Griffin said. “We are going to stay true to the principles of integrity in our news operation.”

He called the sponsorship a “natural fit” for a show where the hosts have openly talked about drinking Starbucks coffee, with the show’s very name a slang term for coffee.

Read entire article.

MSNBC Show “Brewed by Starbucks”

Now It’s Official: Morning Joe “Brewed By Starbucks”

joe_6-1.bmpFor more than a year, TVNewser readers have wondered whether the Starbucks coffee seen on the Morning Joe set was part of some product placement deal. The answer was always “no” — until today. The show and the the coffee company have formed a “marketing relationship,” in a deal estimated at more than $10 million.


OTNB Idea: Covering Stumped home sellers look to make a trade

MSNBC is reporting Stumped home sellers look to make a trade.
Still a small segment of the market. Here are some tips to find potential story subjects.

“We haven’t seen this happen on a very big scale,” says association spokeswoman Stephanie Singer. “It can be a very complex transaction, especially if you’re crossing state lines.”

It’s easier to locate a would-be swapper than to find one who has completed a deal, judging from the number of “permanent swap” listings on Craig’s List or swap facilitator sites such as GoSwap.org Online House Trading, Domuswap.com, or MK HomeSwap.

Sergei Naumov, founder of GoSwap.org, launched his international swap site from Florida in late 2006. As of December 2007, his site had 90 active listings; one year later, it boasted 3,000.

Administration unveils details of housing planThe Obama administration kicked off a new program Wednesday that’s designed to help up to 9 million borrowers stay in their homes through refinanced mortgages or loans.

Inauguration was TV ratings bonanza; nielsen numbers

City-by-City Ratings-Click here for .pdf
As I mentioned in yesterday’s post, TV viewership of the Obamaugration was going to be huge. Nielsen confirms it.
Overall, Nielsen reports 29.2% of the households in the top local television markets watched the Inauguration. That could make it the most watched Inauguration since Ronald Reagan’s in 1981.

Here are cable numbers: Early cable ratings for the half-hour of Obama’s swearing-in: 8.5 million for CNN, 5.5 million for Fox News, 3.1 million for MSNBC.

NBC most watched broadcast network
Most people watching television during the day yesterday chose to watch NBC for inauguration coverage with ABC a very close second, according to Nielsen Fast National Data.


• Total Viewers:

NBC – 10,406,000

ABC – 10,129,000

CBS – 7,049,000

• A25-54 demo:

NBC – 4,335,000

ABC – 3,931,000

CBS – 2,724,000