Originally posted at mondaynote.com. Over the next twelve months, the media industry is likely to be split between those who master the Facebook system and those who don’t. A decade or so ago, for a print publication, going on the internet was seen as the best way to rejuvenate its audience; today, as web news audiences reach a plateau, Facebook is viewed as the most potent traffic booster.
If you are looking for the ultimate cyber black hole, point your browser toward Facebook. Beyond the 500 million users milestone, even more significant gravitational pull await the media industry. Here are facts to keep in mind.
One of the hottest topics at this week’s Radio-Television News Directors Association convention in Las Vegas is the move toward Multi-platform reporting. While much of the talk in Vegas is preparing journalists for this new reality, Steve Mort is talking practical advice and technique on his new blog, The One Man Band Reporter.
Mort is a journalist, producer, videographer and editor based in Orlando. Among Steve’s pearls, “Shooting a standup is an art in of itself. But shooting your own standup, ie., trying to be in front of and behind the camera at the same time, is challenging. The key is to get the basics right so it doesn’t look/sound woeful – and check the results before packing up and leaving the location.”
Many conference attendees are blogging and tweeting the sessions. Mizzou’s Jen Reeves is bullish on what Facebook offers journalists.
“Facebook is savvy with its product pages. Not only does it give you the opportunity to promote your newsroom’s brand, you can get creative, promote and track the activity on your page. What’s even better, Facebook has written up how to do it. It’s very smart”, says Reeves in her blog, Jen Reeves – New Media Mind.
News Directors are learning about Twitter for Journalists. Even panelists have been caught while presenting!
Turnout among News Directors is down this year, but enthusiastic students are filling the void. Steve Safran noted,
“At the Monday morning session, “Moving Content Across Platforms,” the room was packed – standing room only – and the face of the room was, well, young. I know we often write “I hate to generalize,” but the generalization is apt. The young journalists are investing in themselves. There are far fewer media managers here.”
Hope to post links to some of the presentations, powerpoints, and videos as the week goes on. Stay tuned!
Facebook’s re-design is getting some tweaking.
After a deluge of negative feedback and accusations the social media giant was trying to become more “twitter-like”, Facebook Product Director Christopher Cox unveiled the changes in his blog on Thursday.
The changes already in the works include:
Live Updating: You won’t have to refresh the page to see what’s new.
Photo tags: Facebook will add photos tagged with a person’s friends to her stream.
Applications: Users will have the ability to cut down on the application-related content that’s showing up in streams.
Highlights: This section in the right-hand column will update more frequently and show more content so it’ll be more like the old News Feed.
Requests: Friend requests and event invites will be moved to the top of the right-hand column so they’re more prominent.
Friends lists: Users will be able to create a new list of friends with which to filter their streams.
Reposted from MEDIAPOST.COM Mike Bloxham is director of insight and research at the Center for Media Design, Ball State University. (firstname.lastname@example.org)
A number of people outside the media industries have told me recently of the noticeable increase in the number of old friends from high school or college who have connected with them on Facebook and the like in recent times.
These people are typically in the 40+ age group and — for the most part — are pleased to be enjoying the renewed contact with old acquaintances, even though many simultaneously express surprise at what they perceive to be a relatively sudden surge in new Friend requests.
“Where have these people come from?” “Why are they contacting me now?” and “Are they new to Facebook?” — all these questions are typically part of the conversation.
A smaller number of people have also said similar things about Twitter. So what’s going on here? Are more of us old folks getting actively engaged in the social networking thing? There’s no doubt that the Facebook user base is expanding rapidly — and apparently the fastest growth is occurring among those who are over 30.
Recently released stats from complete.com (stats based solely on U.S., browser-based use of the sites) show huge levels of use for Facebook in January, with around 68.5 million unique visitors delivering almost 1.2 billion unique visits (for the first time I believe, ranking the site above Myspace by 10 million unique visitors in the month).
Forget losing your job, apparently your MySpace or Facebook profile and photos can now cause you to lose your degree, reports Sarah Perez on ReadWriteWeb.com. Perez writes: A federal judge has ruled against a former student of Millersville University of Pennsylvania who was denied her college degree because of an unseemly online photo and its accompanying caption found on her social network profile.
Can Facebook and Twitter save the beleaguered mainstream media?
That is the question posed, and answered, in an American Journalism Review article by Arielle Emmett.
Maybe not by themselves. But news organizations increasingly are turning to social networking tools in their efforts to compete in a challenging and fast-changing media landscape.
Vivian Schiller, outgoing senior vice president and general manager of NYTimes.com, says social media marketing is one of several essential strategies for disseminating news online – and for surviving.
“Though the long-term viability of any individual social networking site or technology is completely unproven,” Schiller says, “readers will engage with each other and share stories. That is a given.”