Anchor Text – It’s Not About Talent, But Almost as Important

If you are involved in a news website and aren’t constantly thinking about Search Engine Optimization, you probably are missing thousands of page views a month.  Learning everything about SEO could take you months, or even years, but one small piece of it can yield big dividends.

“Anchor text” is one of the most important terms in SEO.  It is easy to spot. Anytime you see a word or phrase hyperlinked, you are looking at “anchor text” – text that “anchors” the hyperlink to the page.

Use anchor text and point it back to your website enough times from other places, and over time, you’ll see your site rise in the search engine results pages.

Action Plan

  •  Choose 3 to 5 keywords that you may be able to rank for, and make those words and phrases your keywords.
  • Use them in articles, blog posts, forum comments, etc. and in each case, use the words as anchor text leading back to your website.
  • Knowing the importance of anchor text will help you to boost your search engine ranking. Just think of it as any word or phrase (text) that is hyperlinked. Once you begin placing links back to your site, using your keywords as anchor text, you’ll see your site rise in the search engine rankings for those keywords. If they’re relevant to your Internet marketing website, you’ll see not only more traffic, but targeted traffic that brings more optins and sales. Of course, this won’t happen over night, this process of continually linking back to your site will provide great results over time.

Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder and well-known for his List Building Club. Tellman teaches students how to build a successful online business. Create your successful business from his step-by-step videos at:


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