The Multi-platform Nation

You’ve got to wonder who the 8% of Americans are who don’t use multiple news platforms on a typical day.  92% of us are “multi-platformers”  according to Pew Internet & American Life’s latest survey, “Understanding the Participatory News Consumer.”

Eds. Note – A warning: This is not a quick read.  But it is an important one. 

The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone. The overwhelming majority of Americans (92%) use multiple platforms to get news on a typical day, including national TV, local TV, the internet, local newspapers, radio, and national newspapers.

Some 46% of Americans say they get news from four to six media platforms on a typical day. Just 7% get their news from a single media platform on a typical day. The internet is at the center of the story of how people’s relationship to news is changing. Six in ten Americans (59%) get news from a combination of online and offline sources on a typical day, and the internet is now the third most popular news platform, behind local television news and national television news.

The process Americans use to get news is based on foraging and opportunism. They seem to access news when the spirit moves them or they have a chance to check up on headlines. At the same time, gathering the news is not entirely an open-ended exploration for consumers, even online where there are limitless possibilities for exploring news. While online, most people say they use between two and five online news sources and 65% say they do not have a single favorite website for news. Some 21% say they routinely rely on just one site for their news and information.  From: Pew Internet & American Life’s latest survey, “Understanding the Participatory News Consumer.”

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