Car Dealers To Boost Internet Budgets

Due to the pre-purchase research involved in moving the metal, a survey of auto dealers shows that 96% say the Internet will consume more of their marketing dollars in the next five years. And over the past five, 80% reported that the Web has been their most successful ROI vehicle.

 MediaPost Publications Drive Thru: Car Dealers To Boost Internet Budgets 02/15/2010

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