Sometimes, the best new ideas are innovative approaches to old ones. Case in point, WITI-TV in Milwaukee has a hit on their hands with their SNOWSTICK. Yup! That old schtick where the reporter sticks the ruler in the snow to “prove” the snow depth – it’s now a major online feature for the station.
HOW THEY MAKE IT WORK AND MY THOUGHTS ON NEXT PAGE:
WITI-TV made the SNOWSTICK from a 6″ plastic tube. Orange tape and mailbox numbers mark the inches.
They used an off the shelf Logitech webcam placed inside a protective housing. The camera is wired to a laptop that is wrapped in plastic to protect it from the weather.
The laptop connects to USTREAM Live.
Two other things I really like about this setup. First, they have a chat function embedded in the page, and people are using it!. Second, the station is not tying up a reporter to do this simple function. Not to mention how career-enhancing snow storm live shots tend to be. kudos to FOX6Now.com for this great twist on an old schtick!