• When I took a spin through the first 200 or so news apps on the Apple Web site earlier this year, WKRG in Mobile, Alabama, was the only local TV station featured. So, why is that? It may be that many local news organizations are not yet trying to capitalize on the mobile audience.
David Rencher, interactive media director for WKRG, a Media General-owned station, thinks that’s a mistake.
“Well,the way I see it is that we can’t just look at ourselves as a TV station,” Rencher said. “We are a content creators and we have to provide that content on whatever platform the user wishes to consume it.”
Looking for help to jumpstart this process in your newsroom. Call or email me. 270-443-3089 or firstname.lastname@example.org.