Search Engine Optimization. Everyone who posts content to your news site or channel must understand that:
CONTENT is King,
but KEYWORDS are the keys to the kingdom.
This video from Google lays out the schematic for Google News.
Google News ranks stories from “trusted sources” higher. (determined by clickthrough rates of the source).
“Local” matters. Sources nearby are ranked higher than others who pick up a story from another region.
Attribution from trusted sources helps: (“the New York Times reported”).
Page Rank is less important for news articles.Google understands fresh content will have fewer views.
Include transcripts and descriptions with video. Google still is looking for relevant keywords.
Press Releases are ranked lower in Google News than news stories. (Question: Does using the phrase “news release” in a story lower its page ranking.
Among the “need-to-knows”:
If you need a review of your web channel, or newsroom staff training, contact me. GRIFF