When the big storm comes, change your site

Steve Safran, with MediaReInvent, is out with this important weather reminder:

With the onset of hurricane season, and the first significant storm threat we’ve faced this year, it’s important that you’re ready for the emergency. I don’t mean having plenty of supplies on hand or having lots of meetings. I mean for your web presence — especially that front page of yours. In a big, breaking news emergency, you have to change it.
During the California wildfires in October 2007, KFMB did an outstanding job altering its website to give exclusive coverage to the fires.

KFMB wildfire page

Read the rest of Steve’s post at his blog.


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