You can recruit new followers by targeting one of life’s few remaining captive audiences: drivers in traffic.
Sometimes, the simplest ideas have the most power. Your news cars are seen by thousands of people each day. Another variation on this would be to print some vinyl decals for your followers to put on their cars. Offer it as an incentive to sign up – “.. and we’ll give you one of these I FOLLOW WXXO on TWITTER!”
A couple of entrepreneurs are already turning this into a business model.
At Tweet My Bumper, enter your Twitter user name along with the usual other basic information, and Tweet My Bumper will print and ship you a bumper sticker that shows your Twitter name along with the tag line, “Follow me in traffic. Follow me on Twitter.” It will cost you around $5.
Of course, your promotions department can get them printed in bulk for a tenth of that. Give it a try and let me know what happens