MSNBC on “Starbucks” Deal

Yesterday, I shared the produce placement deal finally acknowledged by MSNBC and STARBUCKS.

Here is more on the deal:

“The world is just different,” said MSNBC’s Phil Griffin. “The rules of 10, 15, 20 years ago just don’t apply. You can’t live by them. You’ve got to be creative.”

Griffin noted that Scarborough’s partner, Mika Brzezinski, asked Starbucks Chairman Howard Schultz on Monday’s show about the high number of calories in a Starbucks Frappucino.

“It doesn’t do Starbucks or us any good to put our head in the sand,” Griffin said. “We are going to stay true to the principles of integrity in our news operation.”

He called the sponsorship a “natural fit” for a show where the hosts have openly talked about drinking Starbucks coffee, with the show’s very name a slang term for coffee.

Read entire article.

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