Advertising – Keeping the News Crawl Running During Ad Breaks – NYTimes.com

While some advertisers might privately grouse about having to pay for a commercial and not being the sole occupant of the screen, most say that the added content, particularly on CNBC and ESPN, is beneficial, because viewers over all tend to change channels and leave the room during commercials.

via Advertising – Keeping the News Crawl Running During Ad Breaks – NYTimes.com.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s