5 Ways To Avoid Extinction

Substitute “TV” for “Newspapers” and this Mashable.com post on Newspapers: 5 Ways to Avoid Extinction makes even more sense.

  • Embrace Chaos
  • Devise a new strategy that emphasizes alliances and collaboration
  • Find a strong technology partner
  • Create a Twitter taxonomy
  • Explore micropublishing solutions
  • Following these five business practices may not solve all the problems. Each newspaper (TV Station?) has its own personality, formed by the relationship between its journalists and readers, and governed by forces that extend beyond the marketplace. It’s up to each publisher to consider the options and make decisions. Doing nothing is not an option.

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