What if a TV station went online/VOD only?

From Cory Bergman and Lost Remote:

The Seattle PI’s transition to the web this week has me thinking: what if a TV station did the same? After all, many in the industry now concede that some markets can only sustain two or three TV stations in the near future.

For those who can’t survive, what if they shut down the station and re-emerge as a lean-and-mean local media company with a focus on non-linear video? Clips would be published to the web, mobile and cable/satellite VOD.

First off, it’s probably not just news. You can imagine local vertical content, like lifestyle and music, intermingled with the day’s news. Some is franchised and personality-driven, other stuff is not. But everything is local and focused on the stories that everyone is talking about.

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