Downloading TV and Watching Video Online Biggest Gainers in 2008

According to new data from Mediamark Research & Intelligence, (MRI), downloading TV programs, watching online videos and making online phone calls posted the biggest year-to-year percent increase among adult Internet users. E-mail, news gathering, and paying bills online continue to be among the most widely used Internet activities by U.S. consumers ages 18+.

According to responses from MRI’s just released Fall 2008 Survey of the American Consumer, 3.2% of adults said they had downloaded a TV program in the previous 30 days. That represents a year-to-year increase of 141.4%. The number of adults who reported they watched online video increased 35.4% during the same period, to a total of 23.3% of the adult population, while 4.0% of respondents reported they had made an online phone call, an increase of 32.0%.

The Internet activities engaged in by the greatest number of adults were:

* Use of e-mail (74.2%)
* Obtaining news (46%)
* Paying bills online (39.6%)

The fall 2008 data include four new Internet activities:

* Sharing photos (done by one in four adults in the last 30 days)
* Sending electronic greeting cards (9% of adults)
* Watching a live TV program online (5.3% of the U.S. adult population)
* Uploading or adding video to a Web site (4.1% of adults)

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